What if you had access to a tool 450 percent more effective than marketing emails? As it turns out, you do! That tool is SMS marketing. But to effectively utilize bulk SMS texting, there are a few things your business needs to know. What do you need to know about SMS texting, and how can you get started today? Keep reading to discover the answers with Mobivate.
You might be hesitant to engage in bulk SMS texting because you’re worried about the costs. However, this is one of the most cost-effective ways of marketing your business! While costs can vary based on exactly how much SMS texting you send, it generally costs somewhere between $.03 and $.05 per text. And the open and engagement rates mean you get your money’s worth!
2. Open and Engagement Rates
Here is a wild statistic: a whopping 94 percent of SMS text messages are opened within the first three minutes of being sent. And overall, people end up opening 98 percent of the texts they receive! But what about engagement? According to FunMobility, the click-through rate of SMS texting is 36 percent. As for email, it only has a 3.2 percent CTR. As you can see, bulk SMS texting is both affordable and effective.
3. Laws and Regulations
As you can see, there are plenty of great reasons to use SMS text for marketing. But before you do so, it’s important to familiarize yourself with different relevant laws and regulations. There are SMS-relevant laws and regulations from the Federal Communications Commission and specific legislation in the form of the Telephone Consumer Protection Act and the CAN-SPAM Act. Understanding all of them will help you learn about how you cannot send consumers unsolicited texts, how you must let them opt-out, and more.
4. Value Is Key
Once you know the various rules and regulations about the texts you can send, you need to figure out the next step. Specifically, what you should text to get engagement from your customers! The best bit of advice for SMS texting is that you need to offer consumers value. They don’t want to simply receive advertisements for your company. Instead, they want to receive things like coupons, special offers, and ways to save time, money, or both. Once customers realize your texts offer genuine value, they are far likelier to open and engage with them.
5. The Right Time
Simply offering value isn’t always enough to get engagement from customers. Instead, you must send the right texts at the right time! Generally speaking, you should avoid sending texts very early in the morning or very late at night. If you really want to catch more people when they are free, consider texting over the weekend. Finally, consider context-specific timing. For example, if you own a restaurant, you could send a text offering free appetizers right around dinner when people are getting hungry.
Now you know our top tips for bulk SMS texting. But do you know how you can get the most out of SMS marketing? At Mobivate, they specialise in taking businesses to the next level. To see what we can do for your company’s SMS marketing, simply contact them today!