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2020 Event NewsNews

8.1LIVE Barcelona 2023: Putting meaning – and value – back in VAS

By 7 March 2023March 14th, 2024No Comments

Jacqui Jones from Worldplay talks about how the South African market has shifted to putting more value into VAS, but that means everyone taking a bit less revenue to truly open up the market. Here’s how you do the impossible…

Filmed at 8.1LIVE Barcelona 2023