Telemedia 8.1 | Business Development | Choose your session

Business Development

Business Messaging Traffic Development 2021

In just 5 years, the messaging industry has changed dramatically due to widespread adoption of OTT solutions for short business communications. This change has demanded new methods, strategies, behaviour and skills. Session examines market trends and considers changing consumer habits to reveal future of messaging & impact on messaging ecosystem.
  • The future of messaging
  • Business messaging in the COVID-19 ERA
  • The significant shift of A2P
  • Adapting to consumer needs
  • RCS & MNOs – it keeps on moving!
  • Impact of enterprise messaging on telcos
Business Messaging Traffic Development 2021

Andreas S. Constantinides, Head of Messaging & Marketing Consultancy Network
morethan160
Presentation
14 mins

Managing digital monetisation over a cloud platform

The number of digital players is increasing and the whole ecosystem is getting more complex. It is a challenge to keep up with complexity and still have control. PaaS solution had proven results in improving monetization and simplifying decision making process. 
  • Monitoring end-user transactions and interactions within the digital ecosystem
  • Full visibility and control of end-user subscriptions and subscription services.
  • Flexibility and modularity – Built for the cloud with adaptable business capabilities and open APIs
  • Ready to go live in 3 weeks & scale up with no risk and at minimal cost
  • Comprehensive analytics
  • Fully managed service solution
Managing digital monetisation over a cloud platform

Zoran Vasiljev, Group CEO
Centili Ltd
Q&A
21 mins

How fake visits impede merchants’ efforts to monetize website traffic

erchants are losing millions of dollars today due to fake visits and an unclear view of the quality of their traffic. Evina has rolled out a new anti-fraud solution, TrafficScreener, that helps digital merchants optimize their traffic monetization by detecting these fake visits and fraudulent traffic sources.
  • Fake visits prevent merchants from monetizing traffic
  • Fraud stats, 20% of merchants’ budgets lost to fraud
  • How merchants can block fraudulent traffic sources
  • How TrafficScreener can detect fake visits
  • Data analytics – an insight into mobile traffic quality
  • Optimize media buying and secure monetization flows from ads to payment
How fake visits impede merchants’ efforts to monetize website traffic

Farid Taha, CCO
EVINA
COMING SOON

Enticing Your Audiences with Mobile Interactivity

What does your consumer really want? How can you make mobile interactivity accessible for them – both in terms of consumer trust and ease of use?  Massive radio brand Global have found that you need to keep it simple and - for them - text works best. Learn how they've maximised consumer interaction in a few simple steps.
  • Creating relevance
  • Gaining trust & keeping it
  • Optimising engagement
  • Communicating mobile billing
Enticing Your Audiences with Mobile Interactivity

Joanna Cox, General Manager
Association for Interactive Media and Micropayments
Joel Stern, Commercial Enterprise Director
Global Radio
Q&A
12 Mins

The Power of Social Competitive Gaming & Esports by GIZER

Gaming is becoming more social and has created a whole new social networking culture. Gamers love to challenge each other and face off against players of a similar level as them. Discover how to monetise this high value sector and find out why GIZER is becoming a major focal point for developing premium billable features.
  • Gaming and social media
  • Developing competition
  • Creating interactivity
  • Rewards within game formats
  • Lucrative business models
  • Innovation & future trends
The Power of Social Competitive Gaming & Esports by GIZER

Simon Buckingham
Nonvoice
Presentation
8 Mins

How Viewer Behavioural Changes Could Increase DCB & VAS Revenues – Part 2 (Acquisition & Marketing)

The way that we consume and interact with digital entertainment has shifted substantially in 2020 due to Covid-19. But in the wake of changing demands and behavioural usage patterns, what are the smart changes we can make to our services and marketing strategies to maximise the potential of this global shift in digital entertainment and interaction?
  • A look back at 2020 – what’s changed and what did we learn?
  • How the pandemic has created new opportunities for DCB and VAS
  • How the Operator’s perception to services has changed in the last year
  • Top tips for 2021
How Viewer Behavioural Changes Could Increase DCB & VAS Revenues – Part 2 (Acquisition & Marketing)

Julia Dimambro, Founder & CEO
Seriously Fresh Media
Arun Mathew, VP Bus. Dev. - MEA & APAC
Cookies Digital
Giuliano Randazzo, Head of Media Buying
Mobipium
Q&A
27 mins

Driving More Transactions Through DCB – Gaming Focus

DCB has a proven track record when it comes to customer acquisition, but how can industry work with MNOs to present a more compelling case to the gambling industry in order to generate more mobile payment transactions?
  • DCB the pitch
  • Update – where are we now?
  • DCB versus payment cards? 
  • What can MNO’s do support growth?
Driving More Transactions Through DCB – Gaming Focus

Joanna Cox, General Manager
Association for Interactive Media and Micropayments
Caroline Press, Product Management
ThreeUK
Rob Weisz, CEO, Fonix
Fonix Mobile
Q&A
15 mins

How Viewer Behavioural Changes Could Increase DCB & VAS Revenues – Part 1 (Optimisation)

The way that we consume and interact with digital entertainment has shifted substantially in 2020 due to Covid-19. But in the wake of changing demands and behavioural usage patterns, what are the smart changes we can make to our services and marketing strategies to maximise the potential of this global shift in digital entertainment and interaction?
  • Customer demand for content types & video topics
  • Impact of lockdown on viewing & subscriptions
  • Stand-out topics & services during the crisis
  • Behavioural changes in customer search for services
  • Subscription & billing models for better conversion/retention
  • Behavioral changes in customer interaction with services
How Viewer Behavioural Changes Could Increase DCB & VAS Revenues – Part 1 (Optimisation)

Julia Dimambro, Founder & CEO
Seriously Fresh Media
Anthony Baladi, Commercial Director
Fonix Mobile
Léon Dijksman, Director of PR & Communications
Sam Media BV
Q&A
36 mins

Building Your IPRN Business for the Future

This essential micropayment tool successfully underpins a wide range of premium services – and still generates huge volumes of minutes & messages worldwide. This sessions bring together the key international networks & resellers to consider how this “evergreen” industry can be protected and developed for the years to come.
  • New Markets for Voice
  • Working with Wholesalers
  • SMS Opportunities
  • Good News – The Case Studies
  • Cyber Security & Fighting Fraud
  • Beating Hackers, Hijackers & FAS
  • Legal Issues
  • The Case For Crypto
Building Your IPRN Business for the Future

Josef Bruckschloegl, Chief Executive Officer
kwak Telecom
Presentation
20 mins

Business Messaging, The Bigger Picture

Has the business messaging opportunity been misjudged? We believe the market so far is only the tip of the iceberg. The true business messaging opportunity lies ahead of us, as rich messaging transforms communication between businesses and their customers, beautifully visualised by our "Messaging River of Spend".
  • Business messaging spend to date the tip of the iceberg
  • Adoption of rich messaging will take longer than expected
  • Scale of rich messaging users to ensure market becomes at least a 1/4 of a trillion dollar opportunity within 15 years
Business Messaging, The Bigger Picture

Nick Lane, Mobile Insight Analyst
Mobilesquared
Presentation
17 mins

Top Predictions for Business Messaging 2021

Business Messaging is a trusted customer engagement thanks to the ubiquity of SMS. The market enjoys continued innovation with new rich communication channels, game changing AI and ever evolving use cases for CX, authentication & more. for over 20 years. What does the future of messaging look like?
  • Will any one channel dominate?
  • Omnichannel strategies
  • The role of machine learning
  • Killer use cases
  • Market outlook 2021
Top Predictions for Business Messaging 2021

Tim Green, Features Editor
Mobile Ecosystem Forum
Michael Ricci, VP, New Technology
Sinch
Ira Cohen, VP, Business Development and Marketing
MMD Smart
Q&A
40 mins

Myth Busting – Carrier Billing For Gambling

Based on the Myth Busters white paper - suggesting gambling operators are losing 70% of potential revenues by not offer DCB - our panel makes the case for integrating a mobile-first strategy into any online gambling environment. It quantifies latent consumer demand and addresses concerns around implementation and commercial terms.
  • Market overview / stats
  • Payments landscape
  • DCB customer flow
  • Making the case for DCB
  • Business models
  • Regulation, Compliance & Security
Myth Busting – Carrier Billing For Gambling

Paul Skeldon, Editor-in-Chief
Telemedia Publishing
Beyza Orazova, Head of Sales, iGaming
DIMOCO Carrier Billing
Joe Arkley, MD
Melodi Media
Presentation. Q&A
40 mins

Leveraging Brand Equity, Monetisation Strategies & DCB Offers – Post Covid

Host Arun Mathew talks to Mr Aung Pyae, VP Digital at Telenor Myanmar, about broader strategies for cooperation between content companies, DCB service providers and telcos to create consumer first eco systems. Together, they explore key themes such as localization, marketing channels and the need for cutting edge content that's highloy relevant to a fast changing business landscape.
  • Content Monetization
  • Cutting edge content
  • Pricing Strategies
  • Localization
  • Relevance
  • Ethical Marketing
Leveraging Brand Equity, Monetisation Strategies & DCB Offers – Post Covid

Arun Mathew, VP Bus. Dev. - MEA & APAC
Cookies Digital
Aung Paye, VP, Head of Digital Services Marketing Group
Telenor
Q&A
17 mins

E-Sports: Opportunities For Carriers & Digital Companies

Beatrice D'Ottavio gives a comprehensive overview of the ecosystem that's driving this exciting VAS vertical and illustrates how it's uniquly positioned within both the digital entertainment and telco industry.
  • New verticals: E-Sports & education platforms
  • E-Sports ecosystem & value chain
  • Brands positioning
  • Opportunities for carriers in E-Sports
  • Customer experience & loyalty
E-Sports: Opportunities For Carriers & Digital Companies

Beatrice D'Ottavio, Sales & Partnerships Director
Cookies Digital
Presentation
12 mins

Understanding the SmartPhone Users

MEF's CEO Dario Betti takes a look at the Smartphone user in 2020 sharing insights from MEF’s annual Global Smarpthone User Survey which covers 10 markets including India, South Africa & Brazil as well as USA, China and Europe. Smartphone users are engaging more digital services than ever and understanding the smartphone consumer is understanding the biggest digital transformation in place today. 
  • Smartphone users demographic
  • Vendor market share
  • IoS VS Android Usage Profiles
  • Digital Service Uptake
  • Smartphone User Attitudes
  • Country Profile
Understanding the SmartPhone Users

Dario Betti, CEO
Mobile Ecosystem Forum
Presentation
11 mins

New Engagement & Revenue Opportunities In Media

New services strategies have emerged as the media embraces & targets mobile users. Demonstrating how podcasts, newsletters integrated story/ad units, personalised homepages etc can all help drive traffic & engage consumers with targeted content that creates interactivity & commercial value. 
  • Market size & opportunity
  • Voucher codes – profiles & strategies
  • Extending traditional couponing
  • The coming rise of mobile coupons
New Engagement & Revenue Opportunities In Media

Mark Challinor, CEO
Media Futures Ltd
19 mins
Presentation

Taking Mobile Games To The Next Level

One of the fastest growing mCommerce verticals is Blockchain Games, allowing players to sell their in-game items to other players or use them in other games or plaforms. Hear what the BBC and Reality Gaming Group are doing with the Doctor Who brand and discover how carriers can get involved.
  • What are Blockchain Games?
  • What is an NFT?
  • Unlocking a potential $100bn market
  • Why is the BBC making Blockchain Apps
  • What is Doctor Who: Worlds Apart Game
  • The future role of carriers
Taking Mobile Games To The Next Level

Tony Pearce, Co-Founder
Reality Gaming Group
John Kavanagh, Licensing Manager GAMES & DIGITAL ENTERTAINMENT
BBC Studios
Q&A
24 mins

Combining Compliance & Anti-Fraud Solutions with Payment Platforms

With 2-click flows and strong mobile subscription growth, Ivory Coast offers Content Providers an attractive “first step” into Africa. Find out how MCPs collaboration with the leading VAS payment aggregators (Bizao) has created a robust business model, that can support international ambitions across these exciting emerging markets.
  • Featured Market – Ivory Coast
  • Business opportunities
  • Market Trends
  • The Benefits of Monitoring
Combining Compliance & Anti-Fraud Solutions with Payment Platforms

Thomas Tinker, Account Manager
MCP Insight
Presentation
5 mins

Get Going – New Markets, Services & Content

Exploring current DCB market: giving analysis of leading players by transaction value, explores DCB availability by selected storefront, comments on the impact of COVID-19 on the DCB market & evaluates DCB Drivers. Inluding monetising underbanked, young demographic, small spending users, etc Plus Total spend over direct carrier billing over 2020 to 2025.
  • DCB Content, Platform Market Share
  • Storefront Deployments
  • Impact of Covid-19
  • Carrier Billing Drivers
  • Lowering the Cost of Customer Aquisition
  • Total End User Spend 2020-2025
Get Going – New Markets, Services & Content

Elson Sutanto, Principal Analyst
Juniper Research
Presentation
21 mins

Emerging bundling strategies done right: Driving growth throughout the entire telco ecosystem

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  • Drivers of change in the telco industry
  • Challenges merchants are facing for entering a new market and growing through unknown market
  • Crucial points for successful bundling implementation 
  • 4 bundling models to utilize
Emerging bundling strategies done right: Driving growth throughout the entire telco ecosystem

Siddharth Sahi, Business Development
Centili Ltd
Marija Puric, Director of Product
Centili Ltd
Paul Skeldon, Editor-in-Chief
Telemedia Publishing
24 mins

Conversational Commerce: Bringing commerce into the context of messaging platforms

True conversational payment experience that doubles response rates and boosts conversions directly in the messaging interface. This makes purchases happen faster, following a customer-centric experience and resulting in greater conversion rates. The Centili-Infobip platform enables businesses to offer a true conversational payment experience, which includes reaching, engaging, and enabling customers to pay – without ever asking them to leave their preferred communication or social channel.
  • Boost your monetization with frictionless payments within the conversation
  • Omnichannel approach
  • Use DCB, Wallet, Card or Crypto Payment connections or connectyour existing PSP account
  • Sophisticated audience targeting
  • Create and schedule individual messages with smart automation
  • 1:1 engagement and fully personalized communication
Conversational Commerce: Bringing commerce into the context of messaging platforms

Olivier Letant, COO
Centili Ltd
Jarvis Todd, CEO
Telemedia Publishing
Q&A
32 mins

Rich Messaging & Mobile Payments – Enabling Brands to Monetise

Bringing Payments within Mobile Messaging offers a truly conversational commerce channel for brands. Purchases made within the messaging app provide a simple and unified customer experience. This session will look at Mobile Payments within RCS Messaging, use cases and the opportunities this can bring for businesses.
  • Mobile Payments
  • Rich Messaging
  • RCS Messaging
  • Direct Carrier Billing
Rich Messaging & Mobile Payments – Enabling Brands to Monetise

Nick Millward, VP Europe
mGage
Presentation
12 mins

Bringing Payments to Mobile Messaging

Integrating payments offers a truly conversational commerce channel. Purchases made within the messaging app provides a simple and seamless customer experience. RCS & Mobile Payments
  • RCS & Mobile Payments
  • Uses including ITV & Oxfam
  • Messaging opportunities outside carrier billing
Bringing Payments to Mobile Messaging

Joanna Cox, General Manager
Association for Interactive Media and Micropayments
Nick Millward, VP Europe, mGage
Paul Skeldon, Editor-in-Chief
Telemedia Publishing
Peter Garside, Head of Charge to Bill
Pete Mossman, Director of Production and Strategic Delivery
Andy Jones, Business Development
Mobilesquared
Q&A
64 mins