How Viewer Behavioural Changes Could Increase DCB & VAS Revenues – Part 1 (Optimisation)
The way that we consume and interact with digital entertainment has shifted substantially in 2020 due to Covid-19. But in the wake of changing demands and behavioural usage patterns, what are the smart changes we can make to our services and marketing strategies to maximise the potential of this global shift in digital entertainment and interaction?
- Customer demand for content types & video topics
- Impact of lockdown on viewing & subscriptions
- Stand-out topics & services during the crisis
- Behavioural changes in customer search for services
- Subscription & billing models for better conversion/retention
- Behavioral changes in customer interaction with services
Q&A
36 mins
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