Telemedia 8.1 | Business Management | Choose your content

Business Management

Machine Learning For Marketing & Product Development

ML now handles traditional “human” jobs like diagnosing UX difficulties for heavy payers, social media, CRM and it’s improving fast! But while ML will radically alter workflows and business structures the biggest impact will be how it becomes more responsive to our needs and starts complementing and augmenting our capabilities.
  • Conversions, price, ARPU & margin.
  • Managing quality and quantity of data
  • Optimising the effectiveness of ML
  • Improving customer experience
  • Automated moderation
  • Algorithms and promotional strategies
Machine Learning For Marketing & Product Development

Anastasiia Bilous, COO
New Media Services
Presentation
34 mins

Consumer Insights Briefing: A2P Business Messaging

A2P (SMS and messaging apps) allow businesses to quickly and effectively deliver order information, CRM and drive marketing campaigns. But how do consumers feel about receiving these messages and which markets and user cases are driving A2P traffic growth? Exclusive briefing from MEF’s 10-country annual consumer survey – looking at today’s behaviours and the future potential of business messaging.
  • Business messaging reach – who is reading them?
  • Which markets are embracing business messaging most?
  • What are the recent developments between the universal text services and the new multimedia apps?
Consumer Insights Briefing: A2P Business Messaging

Dario Betti, CEO
Mobile Ecosystem Forum
Presentation
12 mins

Consumer Insights: P2A Business Messaging

The merging of business messaging with Artificial Intelligence is kickstarting a new way to interact with consumers: P2A or person to application messaging. AI makes meaningful chat with bots a possibility, but are consumers users ready to use them? Learn about what consumers think and have experienced when it comes to P2A messaging
  • Chatbot acceptance – who will take up P2A messaging first?
  • What are the key services expected by the users?
  • How do user expect to find and initiate a P2A chat?
Consumer Insights: P2A Business Messaging

Dario Betti, CEO
Mobile Ecosystem Forum
Presentation
12 mins

Cyber Security – Does Anyone Care?

Ongoing cybersecurity across companies of all sizes is a constant concern for CISOs and, despite the GDPR standards coming into force last year, gaping holes remain in companies’ defences. We explore some of the reasons for this and offer guidance on where to start and how to further strengthen your cybersecurity posture.
  • The beleaguered CISO
  • The cybersecurity product puzzle
  • Driving forces for change
  • The way forward
Cyber Security – Does Anyone Care?

Ian Kennedy-Compston, CEO
EnterpriseRed
Presentation
14 mins

Testing & Identifying Secure Access For IPRN Services

A "One2One" interview with Razvan Bileca, COO of Audiotext com, who have tackled the problem of finding secure, trusted access for international callers / services / technologies. The new AT Stars IPRN platform upgrade provides 24/7 real-time termination monitoring to optimise global billing / profitability for VAS/content promotions.
  • The “incramental” pitch to Telcos
  • Key IPRN applications for content creators
  • The importance of internet peneatration
  • IPRN & carrier billing for the unbanked
  • Improve ROI & profits with the right data
  • AT Stars platform overview
Testing & Identifying Secure Access For IPRN Services

Jarvis Todd, CEO
Telemedia Publishing
Razvan Bileca, COO
AudioText.com
Q&A
20 mins

Why Phone-Paid Services Are Safer Than Ever in the UK

Over the last couple of years, a huge amount of work has been done to increase the security of phone paid services in the UK, making them safer than ever for consumers.  Here we summarise what this changes are and how they have changed the market for the better.
  • Crest accredited platforms
  • Anti-fraud measures and monitoring
  • Customer Service improvements
  • Consumer education
Why Phone-Paid Services Are Safer Than Ever in the UK

Joanna Cox, General Manager
Association for Interactive Media and Micropayments
Chris Bennett, Business Development Director
SB7 mobile
Jonny Brown, Director & Co-Founder
SB7 mobile
Toby Padgham, Director
MCP Insight
Q&A
24 mins

Balancing Consumer Confidence with Simplicity of Trading

How do we raise the profile of, and consumer trust in - DCB? We know that for consumers to engage they have to understand and trust the mechanics of Operator Billing. However, as flows become more complex, greater consumer "buy in" becomes even more essential. So can industry balance these demands whilst still keeping things simple?
  • What do consumers want?
  • Speed to market & compliance
  • Customer care v maximising revenue
  • Payment flows & regulation
Balancing Consumer Confidence with Simplicity of Trading

Joanna Cox, General Manager
Association for Interactive Media and Micropayments
Jonny Brown, Director & Co-Founder
SB7 mobile
Chris Bennett, Business Development Director
SB7 mobile
Q&A
15 MINS

Fraud Detection With the Help of Machine Learning

ML can solve fraud issues by instantly identify and processing risky transactions, thanks to big data, advanced algorithms, and processing power. Discover how ML can help your businesses develop an holistic, long term fraud prevention / identification strategy that keeps pace with sophisticated, agile, and technologically advanced hackers and fraudsters. 
  • Attack statistics
  • Analysis of sources  
  • Mobile fraud  
  • Deploying ML
  • Antifraud tactics & actions
Fraud Detection With the Help of Machine Learning

Anastasiia Bilous, COO
New Media Services
Presentation
28 mins

Gear Up – Trends, Data, Developments & Challenges

Exploring current DCB: Analysis of leading players by transaction value, DCB availability by selected storefront, comments on impact of COVID-19 on DCB market and evaluates DCB Drivers. Including monetising underbanked, young demographic, small spending users, etc Finally a look at Total spend over direct carrier billing over 2020 to 2025.
  • DCB Content, Platform Market Share
  • Storefront Deployments
  • Impact of Covid-19
  • Carrier Billing Drivers
  • Lowering the Cost of Customer Aquisition
  • Total End User Spend of DCB 2020-25
Gear Up – Trends, Data, Developments & Challenges

Elson Sutanto, Principal Analyst
Juniper Research
Presentation
14 mins