Balancing Consumer Confidence with Simplicity of Trading
How do we raise the profile of, and consumer trust in - DCB? We know that for consumers to engage they have to understand and trust the mechanics of Operator Billing. However, as flows become more complex, greater consumer "buy in" becomes even more essential. So can industry balance these demands whilst still keeping things simple?
- What do consumers want?
- Speed to market & compliance
- Customer care v maximising revenue
- Payment flows & regulation
Q&A
15 MINS
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