Managing Digital Monetisation is becoming increasingly complex.
The number of digital players are increasing and the ecosystem is getting more complex. It’s a challenge to keep up with complexity and still have control.
It makes sense that using a PaaS (Platform As A Service) solution has proven track record of improving contentstrategy / monetization and simplifying the decision making process.
In these edited highlights Zoran Vasiljev of Centili reveals all to Paul Skeldon as they talk about managing the process over a cloud platform.