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2020 Event News

Cookies Digital joined Mobile Ecosystem Forum (MEF)

By 11 April 2022No Comments

Rome, Italy, 11 April 2022Cookies Digital (brand name of “Cookies Factory Group”), an international player focused on digital entertainment services and performance marketing, is proud to announce that it has become a MEF (Mobile Ecosystem Forum) member, confirming its active role in the mobile industry.

Established in 2000, the Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. 

It has over 100 members all around the world, including mobile operators, banks, and many global companies in the telecom industries, and its goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.

Thanks to its MEF membership, Cookies Digital will access a global and cross-sector platform for networking, collaboration and advancing industry solutions.

The company, that operates in over 17 countries worldwide, at the beginning of 2022 presented its new business challenge dedicated to the production of exclusive contents in the esport and video entertainment sectors; the experience built up in the last years, needed for this new positioning in the mobile industry, will be shared by Cookies with MEF members during different initiatives, as highlighted by Valentina Tranquilli, COO of the company: “As an active player in the telco market, we aim to contribute to the acceleration and the growth of the mobile ecosystem, sharing our knowledge and experience in the mobile Vas and digital content industry. Our team is ready to participate to MEF initiatives such as meetings, working groups, events, and start to cooperate with industry leaders to address the evolving trends and challenges in the market, to develop properly the business and to enhance customers’ journey.”

About Cookies Factory

Cookies Factory is an international company focused on digital entertainment services and performance marketing with its brand “Cookies Digital”. The company, active in +17 countries worldwide, works with carriers, mobile aggregators and content providers over different regions in the world (Europe, MENA, Africa, Asia) providing Premium contents and high-quality subscribers for mobile entertainment services. Cookies Digital, Google Partner since 2018, runs advertising campaigns worldwide to acquire high quality users for premium contents and for any digital product charged especially via mobile payment solutions. The company has been listed for 2 years in a row (2020 and 2021) by the Financial Times and Statista as one of the fastest-growing companies in Europe.

In 2022 the company presented to the market its new business unit dedicated to the production of exclusive content in the esport and video entertainment fields, launching “Play&Play”, a brand new esport platform developed for the VAS industry, where users can watch exclusive videos, play tournaments or complete challenges to earn rewards.

The video platform experience is focused on esport courses developed by real professional players of the international scene and on the new web series “Split Screen”, hosted by Alessandro Del Piero, one of the most famous footballers in history, who has interviewed 20 protagonists of the international esport scene to combine the power of two worlds: sport and esport.

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