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2020 Event News

Fonix: The cherry on top for Bake Off

By 10 May 2022May 23rd, 2022No Comments

It was only a batter of time until the show returned! Whip out your whisks and open your cookbooks because The Great Stand Up To Cancer Bake Off is back! We’re very proud to announce that Telemedia8.1 members Fonix we will be powering the mobile donations for each weekly episode.

A new batch of famous faces will enter the Bake Off tent this spring in aid of Stand Up To Cancer and the celebrity specials return to Channel 4 on Tuesday 22nd March.

Each celebrity baker will compete in three rounds — the signature, technical and showstopper challenges, all hoping to impress Paul Hollywood and Prue Leith with their brilliant bakes and culinary creations. Four bakers will go head-to-head in each of the five episodes but at the end of each show, only one can be decorated with the title Star Baker.

SMS donations will be at the forefront of this year’s Stand Up To Cancer campaign. Donors will be able to send a text message to donate either £10, £20, £30 and they will also be running £40 for the very first time. The donation will be charged to their mobile phone bills.

Fonix has identified the trend for higher donation price points leading to a larger volume, and subsequent larger value, of Gift Aid declarations. Since the hugely successful introduction by Fonix of the £20 price point in 2016, the £30 price point in 2018 and more recently the £40 price point the extra 25% makes a big difference. By calling out to £40 donors that their Gift Aid declaration can add £10 to their donation at no extra cost to them, Fonix has seen upwards of 70% of £40 donations covered by a Gift Aid declaration.

We’re looking forward to seeing the results and the difference that it makes in accelerating progress for life-saving research!

This story first appeared on the Fonix blog here.