We’re proud to announce that Telemedia8.1 member Fonix has been the mobile donation partner for the Disasters Emergency Committee (DEC) Ukraine Humanitarian Appeal. More than £6.8m has been raised by the UK public via text-to-donate so far, to support the aid effort of those affected by the crisis in Ukraine.
Since the beginning of March text-to-donate has been promoted across the BBC, ITV, Channel 4, Channel 5, Sky, Radiocentre, BT Sport and Co-op to name a few. The concert for Ukraine, which took place in Birmingham on 29 March, raised more than £4.9m in mobile donations, helping contribute to the £13.4m raised on the night of the Appeal!
The two-hour show brought together a star-studded lineup from the world of music including the likes of Ed Sheeran, Paloma Faith and many more for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal. The live show was broadcast across ITV, STV, ITV Hub and STV Player.
The show promoted text-to-donate, allowing donors to donate via text at one of four price points: £10, £20, £30 and £40. Donations were charged to a donor’s mobile phone bill.
The generosity of the UK public has been astounding. This amazing amount of money means DEC charities and their local partners are able to scale up their programmes in Ukraine and in neighbouring countries.
Well done to the team for playing their part in this amazing initiative, helping the humanitarian effort to support those affected by this crisis.
This story first appeared on the Fonix blog. For more Fonix news visit the blog at >>> https://blog.fonix.com/
