Skip to main content
Reports and White Papers

JUNIPER RESEARCH: A2P Messaging: SMS, RCS & OTT Business Messaging 2020-2025


Juniper Research’s latest A2P (Application to Person) Messaging research provides a comprehensive analysis of the business messaging ecosystem; assessing opportunities across established and emerging technologies including SMS, RCS and OTT Business Messaging. Our A2P messaging research provides an evaluation of future operator opportunities from SMS and RCS technologies and forecasts the continuing loss to fraudulent A2P messaging traffic on operators’ messaging revenue.

This research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months’ access to harvest online data platform