A new study from Juniper Research has found that the total market value of digital content will reach $432 billion by 2026; rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value takes into account pay-per-download revenue, in-app content spend, subscription revenue and ad spend.
The new study, Digital Content Monetisation: Emerging Opportunities, Future Outlook & Market Forecasts 2021-2026, identified digital games as the sector to generate the highest revenue by 2026; accounting for 45% of the global market value. It predicted that, as subscription services increase in popularity, digital games providers must differentiate their services through unique content. It also highlighted the immediate need for partnerships between content platforms and niche content to best position services for future growth.
For more insights, download the free whitepaper
The complimentary whitepaper explores emerging opportunities in the digital content ecosystem and how these can be monetised by content platforms. It includes a forecast summary that provides the total market value by 2026.
- Market Summary for 2021
- Market Ecosystem
- Emerging Areas of Interest
- Market Summary
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