Skip to main content
Reports and White Papers

MEF: Mobile advertising – Preparing For The Big Re-Set


Mobile and digital advertising has come to a crossroads. After 20 years of continuous growth, the industry is facing a privacy backlash. This revolt has forced a re-think. As a result, leading players are abandoning the old ‘invasive’ tools in favour of new approaches to targeting and attribution.

The impact of this re-set will be felt differently by brands, hardware platforms, AdTech firms, developers and – of course – consumers. But ultimately every stakeholder will be affected.

Available to download now,  this free report explains how the market arrived at this point, and explores the new ideas coming to the space, diving into the past, present and future of mobile advertising’s infrastructure.


Meet the MEF team @8.1