The Application-to-Person (A2P) messaging market is both vast and varied. Nothing stays the same for long and the only REAL barometer of how the industry is truly doing surely can be through speaking to the people whose lives we are attempting to impact – subscribers, consumers – and asking them? Well, this is what we have continued to do here at MEF, year after year. On behalf of MEF, On Device Research surveyed 6,500 smartphone users, 650 in each of 10 markets.
Mention the topic of A2P and it’s easy to fall into the trap of thinking it’s all just about SMS and chat apps – or ‘text messaging’. But that would be a mistake. SMS might have been around for 29 years but the Internet has been around for almost a decade longer.
Available to download now, this annual survey examines consumer attitudes to A2P in Brazil, China, France, Germany, India, Japan, South Africa, Spain, the UK and the USA.
Free to download, the report and underlying data are available to MEF Members, an Executive Summary is available to all.
Catch up with the MEF team on Telemedia8.1.
