Telemedia 8.1 | Security & Fraud | Choose your sessions

Security & Fraud

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Digital Watchmen: How To Use Moderation Effectively

The scope of moderation may appear to be as simple as giving a red or green light to a particular post or occasionally scanning a website for prohibited terms and phrases. In reality, good moderation sets the necessary tone and services standards within which both brands and users can thrive.
  • Brand integrity & consumer trust
  • Managing conversations
  • Automated moderation [AI]
  • Distributed moderation
  • Pre / Post moderation
  • Management checklist
Digital Watchmen: How To Use Moderation Effectively

Anastasiia Bilous, COO
New Media Services
Presentation
31 mins

Fraud Detection With the Help of Machine Learning

ML can solve fraud issues by instantly identify and processing risky transactions, thanks to big data, advanced algorithms, and processing power. Discover how ML can help your businesses develop an holistic, long term fraud prevention / identification strategy that keeps pace with sophisticated, agile, and technologically advanced hackers and fraudsters. 
  • Attack statistics
  • Analysis of sources  
  • Mobile fraud  
  • Deploying ML
  • Antifraud tactics & actions
Fraud Detection With the Help of Machine Learning

Anastasiia Bilous, COO
New Media Services
Presentation
28 mins

DCB: Taking on the fraudsters

Where there is payment, there is fraud. DCB is no exception. Unscrupulous merchants and criminal networks use social engineering and technical manipulation to defraud carrier billing stakeholders. This session explores the fraud types, discusses its impact to all players in the ecosystem, the risk of erosion of trust and looks at the best practices to combat fraud.
  • Risk & reward – everyone looses
  • Impacts of fraud
  • Strategies to limit the impact of fraud
  • Key uses cases and fraud flows
  • Best practice recommendations
DCB: Taking on the fraudsters

COMING SOON

Machine Learning For Marketing & Product Development

ML now handles traditional “human” jobs like diagnosing UX difficulties for heavy payers, social media, CRM and it’s improving fast! But while ML will radically alter workflows and business structures the biggest impact will be how it becomes more responsive to our needs and starts complementing and augmenting our capabilities.
  • Conversions, price, ARPU & margin.
  • Managing quality and quantity of data
  • Optimising the effectiveness of ML
  • Improving customer experience
  • Automated moderation
  • Algorithms and promotional strategies
Machine Learning For Marketing & Product Development

Anastasiia Bilous, COO
New Media Services
Presentation
34 mins

Why Phone-Paid Services Are Safer Than Ever in the UK

Over the last couple of years, a huge amount of work has been done to increase the security of phone paid services in the UK, making them safer than ever for consumers.  Here we summarise what this changes are and how they have changed the market for the better.
  • Crest accredited platforms
  • Anti-fraud measures and monitoring
  • Customer Service improvements
  • Consumer education
Why Phone-Paid Services Are Safer Than Ever in the UK

Joanna Cox, General Manager
Association for Interactive Media and Micropayments
Chris Bennett
SB7 mobile
Jonny Brown, Director & Co-Founder
SB7 mobile
Toby Padgham
MCP Insight
Q&A
24 mins

Balancing retaining revenue & reducing content fraud

Fraud has been an unfortunate by-product of the mobile content space for 20 years. How have both the fraudsters and the solutions evolved to keep up with industry changes? Members of the MEF’s DCB Fraud Working Group discuss best practices and what needs to change in the mobile content industry to defend itself from attack.
  • Key advertising and DCB fraud types impacting the ecosystem
  • How effective is PIN entry? Does it deter legitimate business?
  • Anti-fraud prevention use cases
  • The role of self-regulation
  • What role should regulators play?
Balancing retaining revenue & reducing content fraud

Tim Green, Features Editor
Mobile Ecosystem Forum
Roland Kneisler, Head of Product, Overwatch Fraud Protection
Vene International
Geoffrey Cleaves, Head of Secure-D
Upstream
Brian Pettit, CTO
MCP Insight
Teni Stuffman, Co-Founder | Executive Director
VAS2Nets Technologies
James MacFarlane, CEO
PM Connect
Panel Discussion
60 mins

SIM Farms and the data breach risk

Understanding data protection regulation is essential for any business. In a multi-stakeholder value chain like business messaging understanding responsibilities and liabilities can be complex. MEF’s Future of Messaging Progamme has published guidelines for businesses (available from 4th Nov) to help understand data protection obligations when sending business SMS and highlights possible risks of data breaches particularly if using unauthorised, fraudulent or illegitimate routes e.g. SIM Farms.
  • Understand the roles of data controller and data processor in the business messaging delivery chain
  • What is a SIM Farm and Distributed SIM Farm?
  • How SIM Farms can expose businesses to possible data breaches and liabilities
  • Industry recommendations to mitigate risk
SIM Farms and the data breach risk

16th NOV

Cyber Security – Does Anyone Care?

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  • The beleaguered CISO
  • The cybersecurity product puzzle
  • Driving forces for change
  • The way forward
Cyber Security – Does Anyone Care?

Ian Kennedy-Compston, CEO
EnterpriseRed
Presentation
14 mins

Tackling Smishing Fraudsters in A2P SMS

MEF’s SMS SenderID Protection Registry is an industry initiative established to take a cross-stakeholder approach to tackling consumer fraud Smishing and Spoofing in the UK. The Registry enables banks, Government agencies, MNOs and messaging providers to collaborate in a coordinated effort to quickly share information to facilitate an orchestrated blocking system. What is Smishing & Spoofing?
  • What is Smishing & Spoofing?
  • How does the Registry work?
  • Covid-19 Case Study
  • Impacts and changing behaviours – Banks
  • Impacts and changing behaviours – Agggregators
  • Impacts and changing behaviours – MNOs
Tackling Smishing Fraudsters in A2P SMS

Mike Round
Mobile Ecosystem Forum
Presentation
19 mins