Security & Fraud

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Machine Learning For Marketing & Product Development

ML now handles traditional “human” jobs like diagnosing UX difficulties for heavy payers, social media, CRM and it’s improving fast! But while ML will radically alter workflows and business structures the biggest impact will be how it becomes more responsive to our needs and starts complementing and augmenting our capabilities.
  • Conversions, price, ARPU & margin.
  • Managing quality and quantity of data
  • Optimising the effectiveness of ML
  • Improving customer experience
  • Automated moderation
  • Algorithms and promotional strategies
Machine Learning For Marketing & Product Development

Anastasiia Bilous, COO
New Media Services
Presentation
34 mins

Tackling Smishing Fraudsters in A2P SMS

MEF’s SMS SenderID Protection Registry is an industry initiative established to take a cross-stakeholder approach to tackling consumer fraud Smishing and Spoofing in the UK. The Registry enables banks, Government agencies, MNOs and messaging providers to collaborate in a coordinated effort to quickly share information to facilitate an orchestrated blocking system. What is Smishing & Spoofing?
  • What is Smishing & Spoofing?
  • How does the Registry work?
  • Covid-19 Case Study
  • Impacts and changing behaviours – Banks
  • Impacts and changing behaviours – Agggregators
  • Impacts and changing behaviours – MNOs
Tackling Smishing Fraudsters in A2P SMS

Mike Round
Mobile Ecosystem Forum
Presentation
19 mins

Combining Compliance & Anti-Fraud Solutions with Payment Platforms

With 2-click flows and strong mobile subscription growth, Ivory Coast offers Content Providers an attractive “first step” into Africa. Find out how MCPs collaboration with the leading VAS payment aggregators (Bizao) has created a robust business model, that can support international ambitions across these exciting emerging markets.
  • Featured Market – Ivory Coast
  • Business opportunities
  • Market Trends
  • The Benefits of Monitoring
Combining Compliance & Anti-Fraud Solutions with Payment Platforms

Thomas Tinker, Account Manager
MCP Insight
Presentation
5 mins

How fake visits impede merchants’ efforts to monetize website traffic

erchants are losing millions of dollars today due to fake visits and an unclear view of the quality of their traffic. Evina has rolled out a new anti-fraud solution, TrafficScreener, that helps digital merchants optimize their traffic monetization by detecting these fake visits and fraudulent traffic sources.
  • Fake visits prevent merchants from monetizing traffic
  • Fraud stats, 20% of merchants’ budgets lost to fraud
  • How merchants can block fraudulent traffic sources
  • How TrafficScreener can detect fake visits
  • Data analytics – an insight into mobile traffic quality
  • Optimize media buying and secure monetization flows from ads to payment
How fake visits impede merchants’ efforts to monetize website traffic

Farid Taha, CCO
EVINA
Q&A

Digital Watchmen: How To Use Moderation Effectively

The scope of moderation may appear to be as simple as giving a red or green light to a particular post or occasionally scanning a website for prohibited terms and phrases. In reality, good moderation sets the necessary tone and services standards within which both brands and users can thrive.
  • Brand integrity & consumer trust
  • Managing conversations
  • Automated moderation [AI]
  • Distributed moderation
  • Pre / Post moderation
  • Management checklist
Digital Watchmen: How To Use Moderation Effectively

Anastasiia Bilous, COO
New Media Services
Presentation
31 mins

Fraud Detection With the Help of Machine Learning

ML can solve fraud issues by instantly identify and processing risky transactions, thanks to big data, advanced algorithms, and processing power. Discover how ML can help your businesses develop an holistic, long term fraud prevention / identification strategy that keeps pace with sophisticated, agile, and technologically advanced hackers and fraudsters. 
  • Attack statistics
  • Analysis of sources  
  • Mobile fraud  
  • Deploying ML
  • Antifraud tactics & actions
Fraud Detection With the Help of Machine Learning

Anastasiia Bilous, COO
New Media Services
Presentation
28 mins

How DCB Fraud Impacts the Mobile Ecosystem and Curbs Innovation

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  • How mobile fraud affects mobile players
  • How legitimate transactions benefit all and how fraudulent ones are the polar opposite
  • Why fraud is a major roadblock to innovation in the mobile ecosystem
How DCB Fraud Impacts the Mobile Ecosystem and Curbs Innovation

David Lotfi, CEO
EVINA
Anzelle Robertson, Business Development, Regulatory and Compliance Specialist: Mobile Payments
Sam Media BV
Presentation
6 mins

Balancing retaining revenue & reducing content fraud

Fraud has been an unfortunate by-product of the mobile content space for 20 years. How have both the fraudsters and the solutions evolved to keep up with industry changes? Members of the MEF’s DCB Fraud Working Group discuss best practices and what needs to change in the mobile content industry to defend itself from attack.
  • Key advertising and DCB fraud types impacting the ecosystem
  • How effective is PIN entry? Does it deter legitimate business?
  • Anti-fraud prevention use cases
  • The role of self-regulation
  • What role should regulators play?
Balancing retaining revenue & reducing content fraud

Tim Green, Features Editor
Mobile Ecosystem Forum
Roland Kneisler, Head of Product, Overwatch Fraud Protection
Vene International
Geoffrey Cleaves, Head of Secure-D
Upstream
Brian Pettit, CTO
MCP Insight
Teni Stuffman, Co-Founder | Executive Director
VAS2Nets Technologies
James MacFarlane, CEO
PM Connect
Panel Discussion
60 mins

Age Verification: How, Who, When?

Κostas Flokos, CEO of AGEify, presents Age Verification threats and opportunities in this seminal presentation where he will analyse the regulatory frameworks, importance of service and the "dos and don’ts that are impacting the industry.
  • The future of the Age Verification tools
  • Progress relating to European Law
  • Addressing the necessity for AV
  • Educating the market & changes to business practice
  • Which industries will be affected most?
  • An overview of available AV tools
Age Verification: How, Who, When?

Kostas Flokos
AGEify
Presentation
8 mins

Fraud on Carrier Billing from an MNO’s Perspective

Mobile payments cybersecurity experts Evina and leading Indonesian operator Indosat Ooredoo produced this video in collaboration with the Mobile Ecosystem Forum to take an in-depth look at the impacts that DCB can have on mobile operators and how this toll can be mitigated if the right steps are taken.
  • A real-life scenario of an MNO when faced with DCB fraud
  • How fraud protection can secure the user experience offered by MNOs
  • How MNOs can avoid being prosecuted due to unmanaged fraud
  • Why understanding fraud is the first key to fight the scourge of fraud
Fraud on Carrier Billing from an MNO’s Perspective

David Lotfi, CEO
EVINA
Sudheer Chawla, SVP Digital Service
Indosat Ooredoo
Presentation
6 mins

What consumers think of Mobile Payments

Who is using mobile payments? What are they using it for? What are the growth opportunities? These are the qestions answered in the presentation of Mobile Ecosystem Forum's 2021 survey on smartphone users, focused on mobile payments.
  • Who is using mobile payments?
  • What are they using it for?
  • What are the growth opportunities?
What consumers think of Mobile Payments

Dario Betti, CEO
Mobile Ecosystem Forum
Phil Todd, Founder & Director
Stereoscope
David Lotfi, CEO
EVINA
8th Jul 2021
Q&A
28 mins

Why Phone-Paid Services Are Safer Than Ever in the UK

Over the last couple of years, a huge amount of work has been done to increase the security of phone paid services in the UK, making them safer than ever for consumers.  Here we summarise what this changes are and how they have changed the market for the better.
  • Crest accredited platforms
  • Anti-fraud measures and monitoring
  • Customer Service improvements
  • Consumer education
Why Phone-Paid Services Are Safer Than Ever in the UK

Joanna Cox, General Manager
Association for Interactive Media and Micropayments
Chris Bennett, Business Development Director
SB7 mobile
Jonny Brown, Director & Co-Founder
SB7 mobile
Toby Padgham, Director
MCP Insight
Q&A
24 mins