Karen Ciulla
Business Development Manager, Kimia
Managing Partner
Rabih Jreish
Business Development Manager
Services: Advertising, Compliance, Marketing, Messaging, Promotions, Traffic Generation
Markets: Entertainment, Interactive, Radio, Software, Web Services
Duration: 38 mins

There’s no doubt that affiliate marketing and mobile advertising have been the primary tools for promoting mobile content, mVAS and apps. However, will issues over privacy and fraud require the industry to rethink its approach to marketing and what new digital channels are now open for advertisers?

  • Will messaging platforms compete with traditional media channels?
  • Balance payment flows, operator relationships and consumer satisfaction
  • In game advertising hype or hyper for onboarding new customers