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Services: Advertising, Content, Mobile, Promotions, Traffic Generation, VAS
Duration: 44 mins

Google has quickly become the #1 traffic source for mVAS services during the past years. Affiliation became very risky, DSPs delivering inconsistent quality and therefore Google is the best source of traffic for service owners. We will discuss the pros, and cons and unveil some secrets about how to make Google work for your business.

  • Why Google is the main source of traffic for mVAS services worldwide?
  • What makes Google traffic different from other sources?
  • What do mVAS advertisers need to consider before launching Google Ads for their services?
  • How to scale mVAS services to big volumes via Google Ads