Director of Programmes
Mobile Insight Analyst
Laurent Buron
European General Manager
Services: Advertising, Carrier Billing, Fraud, Marketing, Messaging, Mobile, PRS, Security, Wholesale
Business Types: Messaging
Duration: 32 mins

The panel discuss why Mobilesquared is predicting that business messaging will be worth hundreds of billions of dollars in the future. Nick will share their latest SMS, RCS and WhatsApp Business forecasts and the key drivers for exponential growth as brands increase their messaging spend.

  • Business messaging river of spend
  • A2P SMS to experience sustained growth
  • WhatsApp Business adoption accelerating fast among companies
  • Major rethink needed for RCS
  • How will business messaging be worth $500 billion in 10 years?