Less than a year ago, our SMS and BM Industry wasn’t even considering the “end customer”. It seemed like the SMS was sold and vanished! However, the Business Messaging industry has changed rapidly, and now it’s customer and the marketer who are calling the shots.. The industry has so many new tools to adapt to and the messaging platform providers “run” to meet expectations. In this panel discussion, Fabrizio Salanitri, CEO of HORISEN will take us on a journey to understand the needs of Enterprise Messaging and he will outlive a vision for the future of these tools, trends, and the medium as a whole.
Duration: 1 hour