The relationship between DCB providers and MNOs can often be strained to say the least. However, we’re now seeing tangible evidence that, when you combine well run compelling VAS services / apps with fully backed mobile payment infrastructure, you can successfully open exciting new markets with new and highly profitable demographics.
- New “paid” content models (local & regional)
- Bringing together on and offline events
- Cracking the MNOs
- Subscription payment models
- The value of content integrity
- CASE STUDY House of Comics
- Promoting reading habits / supporting independent artwork
Joao Grillo, Business Director EMEA, T-MOB