During the Qatar based World Cup attention turned to how interactive tech and value-added services impacted the way sports are watched.
Many will have watched the matches on TV as they happened, but many more were streaming it at a time that worked for their time zone, watching highlights and clips and sharing their favourite bits.
All this is happening not just on TV and streaming services, but also on social media platforms, via OTT messaging and increasingly in more interactive, 360-degree experiences, like the metaverse.
For marketers and VAS providers this offers an interesting opportunity as this article from the recent Telemedia Magazine explores.
Click to find the full edition where you can also sign up for the digital edition of the magazine free of charge.