Vodcast episode 1 covers Media and marketing get a shake up; telcos go green and how telemedia is the key to escaping the pandemic
Jarvis’ The Toddcaster’ Todd and Paul Skeldon kick off the first in a new series of podcasts on Telemedia8.1 taking a look at how TV companies and mobile operators are rethinking how marketing and advertising work, tapping into the new ways in which consumers want to shop and interact – and throwing up some potential new opportunities for telemedia. The boys also discuss how telcos are now going green, rolling out 100% renewable energy networks – and shouting about it. We also find out how mobile holds the key to safer lives post-pandemic.
Links to Stories Covered in the Vodcast:
UK broadcaster ITV rolls out shoppable TV content as it rethinks advertising strategy
PM Connect powers payments for WeAre8 sustainable ad platform’s UK launch with EE
Vodafone’s European network 100% powered by electricity from renewable sources
Green themes set to dominate telco marketing agenda for rest of year
Smart tech crucial to rebuilding trust in public transport after pandemic