Back from some much needed globe trotting – well 8.1 LIVE in Barcelona – Jarvis ‘as a service’ Todd and Paul ‘finally I have Covid’ Skeldon take a look at how messaging is set to become a trillion dollar industry and how the CPaaS sector continues to boom as a result.
Stories covered in the vodcast:
Messaging: Changing the way consumers want to talk
Consumers prefer mobile to email for marketing communications study finds
Charity Fair For You supports five times as many families using SMS messaging
Redeye and infobip join forces to deliver best in cals cpass based messaging campaigns
Sinch launches enhanced mms messaging and personalisation for oracle responsys makes gartner magic quadrant
Smarty uses imimobiles CPaaS and RCS to generate 100% increase in engagement