Reunited, Paul Skeldon and Jarvis Todd discuss how RCS is back in the news, how SMS grey routes are declining, how carrier billing is really taking off and how AI is not as popular as you might think.
Find links to the stories covered below:
A Big boost for RCS
Asda is to use #RCS to keep consumers up to date on their grocery orders. This makes Asda the UK’s largest user of RCS and perhaps this marks the start of the push of RCS into the mainstream market?
Leading supermarket Asda becomes largest RCS traffic sender in the UK
News that operator losses to grey route SMS fraud is set to drop 66% in next four years is great… BUT operators are being warned to start looking at RCS firewalls to stop that becoming a fraud risk now it is starting to be used.
Operator losses from business messaging fraud to drop 66%, as SMS firewalls deliver $4.4b global savings
Carrier billing gets a boost too
Direct carrier billing (DCB) spend will reach $122bn globally by 2027, rising from $70bn in 2023. This growth of 74% over the next four years will be driven by carrier billing expanding beyond content and into physical goods and ticketing.
AI – hot but not hot enough (yet!)
AI has leapt into mainstream acceptance and is everywhere. US consumers are in fact more likely to buy from a bot. BUT while many CEOs and CMOs see AI as important, only 18% of business have invested in it …so far! Is this going to change?
AI is hottest customer experience trend, but only 18% of companies plan to invest in it