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Reports and White Papers

Subscription Service Expectation white paper

By 1 September 2021No Comments

Largest ever survey of digital subscriptions/ subscription services finds that 78% don’t want fixed-term deals

Research of 1,000 consumers in the UK, commissioned by aimm in June 2021 finds that 93% described the process of signing up to a subscription to be clear and transparent. Just 1.5% of consumers found themselves subscribed to a service that they didn’t want.

Download the report HERE