Drawing on the expertise and experience of leading international providers and operators, this report provides a blueprint for developing a robust and successful mobile payment and engagement strategy. It outlines the scale and structure of the mobile gambling market and the potential impact of comparative payment solutions on conversion rates.
The report goes on to provide a clear outline of how carrier billing works from a user perspective and covers commercial implementation and cost / benefit analysis for the operator. It highlights the key issues surrounding compliance, regulation, and security then concludes with several clearly defined case studies and an essential glossary.
