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The future of in-app purchases: secure and frictionless user experience with Evina DCBprotect 

By 15 February 2023March 14th, 2024No Comments
future-of-in-app-purchases

A Look into the Future of In-App Purchases with DCBprotect

In-app transactions have never been more in vogue as the use of mobile apps increases worldwide in all segments, from gaming to shopping to education. Between 2019 and 2027, the global in-app purchase market size is expected to grow by +346% according to Allied Market Research, reaching a value of $341 billion by 2027. Direct carrier billing remains one of the most convenient ways for users to purchase products or subscribe to services within apps. However, this practicality is jeopardized by cybercriminals attempting to generate fraudulent clicks in-app to defraud users and merchants.

To meet this challenge, Evina worked with forward-thinking merchant Mobile Arts to implement DCBprotect for its in-app transactions. This optimized version of DCBprotect for in-app payments has made it possible to fully secure in-app flows while preserving their high conversion rates and a smooth purchasing experience by not resorting to WebView redirects that usually slow down the payment process. Mobile Arts, with its Mobibox platform for mobile content merchants worldwide, can now guarantee the same exceptional security standards of DCBprotect – fraud blocking in less than 100 ms, the lowest false-positive rate at 0,06% and high detection at 99.94% – all within the app and with a frictionless user experience.

Why is this so important?

The DCBprotect native in-app version protects and restores the strength of in-app purchases while combating new threats to this high-converting technology. This seemingly minor in-app adaption has allowed Mobile Arts to improve its brand image and acquire 12 new partners thanks to the reinforced trust fostered by Evina.

Read the full interview about the DCBprotect native in-app release with Jamil Gaith, CEO at Mobile Arts and get in touch with our team to learn how we can help your business implement the most secure and frictionless in-app experience for your users.

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