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2020 Event News

Viewer Behavioural Changes: The Possibility for increased DCB/VAS Revenues

By 11 February 2021February 12th, 2021No Comments

Keep your existing customers happy – It makes so much sense.

Upsell and cross sell to existing happy customers – but how does that work in practice?

The way that we consume and interact with digital entertainment has shifted substantially in 2020 but in the wake of changing demands and behavioural usage patterns, what are the smart changes we can make to our services and marketing strategies to maximise the potential of this global shift in digital entertainment and interaction?

Léon Dijksman of Sam Media gets to the heart of why making customers happy is at the heart of it all in this clip.

Watch the full session at