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2020 Event News

What are the top 5 VAS categories in Kuwait over the last 3 months?

By 14 December 2020No Comments
top-5-VAS-categories-in-Kuwait

With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top of the top 5 VAS categories in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests.

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Image A: Data from MCP Insight’s proprietary webtool MCP Scanner

The service category showing the highest compliance rating is the Lifestyle category, in first position with 98% of advertising flows being compliant.

Kuwait’s top service category compliance summary (August – October 2020)

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Image B: Data from MCP Insight’s proprietary webtool MCP Scanner

 

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