With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top of the top 5 VAS categories in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests.
Image A: Data from MCP Insight’s proprietary webtool MCP Scanner
The service category showing the highest compliance rating is the Lifestyle category, in first position with 98% of advertising flows being compliant.
Kuwait’s top service category compliance summary (August – October 2020)
Image B: Data from MCP Insight’s proprietary webtool MCP Scanner
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