WT & SMSF 23 Sessions

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From zero to hero through one of the most important platforms for boosting your value-added services.

Over the past few years more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So, what are we going to do about that? And where in the world should Telemedia PSPs be focussing their attentions and investments?

«Spam» An industry curse or an opportunity in disguise?, Are there prevention mesures set by the industry?, Who gets the benefit after all?

OTT Messaging: What are the new challenges and the new trends concerning the major apps such as WhatsApp, and Viber? RCS, is finally moving? Which are the regions conquered by RCS? When it comes to Business Messaging and OTT services, is the industry ready to cover all kinds of needs around the globe?

Telcos have been trying to monetize their APIs for more than a decade now. This has created some amazing use cases with VAS and CPaaS providers, but the ecosystem can do much more with telecom assets beyond the traditional DCB and SMS APIs – find out more in this session.

In the new business messaging development what are the most significant tools that any platform has to provide for covering the nowadays needs What are the WhatsApp challenges the market faces with this Messaging app? Why it’s so hard for companies to implement WhatsApp? What is the future of the Wholesale Business Messaging platforms? What are the essential and crucial trends, that platform providers must be aware of?

Empowering Growth in mVAS; Meet the EMEA Google Team for Mobile Content Unveiling the dedicated EMEA Google Team championing Mobile Value-Added Services (mVAS). Discover their mission and unparalleled support for strategic partners, and real-life success stories of industry leaders propelled by Google’s expertise. Plus, get exclusive insights into the latest industry updates, best practices, and innovative beta products tailored for you.

Pay by Bank offers a fantastic global opportunity for merchants to provide an incredible customer experience – by expanding the choice of payment options at low cost through Open Banking. Find out how and why a leading Telemedia P2Ps has already integrated an Open Banking solution into their client offering. Customer demands have changed the way we pay, learn how you can keep up with them.

Hyper Casual mobile games are declining, but Web3 has the potential to reshape mass market mobile gaming by introducing in-game ownership and play-to-earn models. It offers unique opportunities for players and developers, but its future dominance depends on creating user-friendly gameplay and mass market payment options.

The future of commercialised VAS/content is not about simply rolling out the same old subscription models. The audience is more sophisticated, their expectations are changing, and they want/need to be more engaged and more “involved”. So as the content landscape changes, we need to be more in touch with the demands of those consumers and understand that by unifying “traditional broadcast” with “user generated” short form content – particularly across social engagement platforms – your business could be marketing to the masses!

Google has quickly become the #1 traffic source for mVAS services during the past years. Affiliation became very risky, DSPs delivering inconsistent quality and therefore Google is the best source of traffic for service owners. We will discuss the pros, and cons and unveil some secrets about how to make Google work for your business.

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Explore how MobiBox empowers brands to revolutionize user acquisition strategies for DCB and app store subscriptions, powered by MobiBox’s innovative solutions through machine learning, AI, and Ads automation on social media and Google Ads. Discover how to secure setups, create effective marketing funnels, connect AI for campaign management, and perform data-driven analyses for optimized ad operations and corrective monetization decisions.

Welcome to the future of sports streaming! In this dynamic landscape, SportLocker is at the forefront, reshaping the game with exclusive content and live sports. In this discussion, we delve into the latest trends, explore the VAS industry’s reliance on sports content, and uncover strategies for premium, engaging content. Additionally, we’ll discover how MVNO partnerships and market-specific strategies are key to global success.

Introducing the latest methodologies for technology development that encompasses the essential stages to deliver high-quality products that will accelerate your digital and technological expansion plans.

A deep dive into how your core demographic audience will interact with your messaging campaigns, from clicking on content to purchasing with carrier billing.

The objectives appear to be shifting to solutions and services that are more customer and interest centric. Instead of designing services based solely on what Telcos suggest, we are seeing, with the convergence of web and mobile, broadening payment, subscription and content acquisition models that focus on targeted entertainment verticals in order to boost subscription sales and customer loyalty.

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Moving funds can be a very costly and risky operation if we dont plan ahead. Where is the money coming from, how much, how often, in what currency? Do you hedge? Do you park millions on one account? We find answers to all challenging questions in high risk

How consumers interact with brands, how they shop, how they entertain themselves and how they pay are all changing. The old paradigms simply don’t fit anymore. Instead, the different strands of telemedia – content, payments, advertising, messaging, and distribution are all coming together in new ways. With a portfolio of services that have touched over a billion lives in more than 190 countries, Hungama kick off the show by offering a rare insight into the future of VAS.

Over the past few years more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So, what are we going to do about that? And where in the world should Telemedia PSPs be focussing their attentions and investments?

Over the past few years more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So, what are we going to do about that? And where in the world should Telemedia PSPs be focussing their attentions and investments?

Hosted by an incumbent billing gateway, aggregator, SPs and/or network operator, these “quick-fire” sessions provide the local knowledge, expertise and commercial insights needed to enter featured markets

These “quick-fire” sessions provide the local knowledge, expertise and commercial insights needed to enter featured markets

These “quick-fire” sessions provide the local knowledge, expertise and commercial insights needed to enter featured markets

These “quick-fire” sessions provide the local knowledge, expertise and commercial insights needed to enter featured markets

It takes time and money to acquire and build your audience for a value-added service, but it only takes a click to unsubscribe. Find out how to build loyalty into your subscription strategies for long terms success.

The objectives appear to be shifting to solutions and services that are more customer and interest centric. Instead of designing services based solely on what Telcos suggest, we are seeing, with the convergence of web and mobile, broadening payment, subscription and content acquisition models that focus on targeted entertainment verticals in order to increase both subscription acquisition and longevity.

When it comes to the SMS industry, is it growing or is it shrinking? What are the predictions for the business messaging ecosystem? What are the volumes of Transactional, Informative and Promotional Messages, and how will OTT increase the industry’s market share? In this panel discussion, Nick Lane will present the very latest facts and figures for the SMS and BM Ecosystem When it comes to the SMS industry, is it growing or is it shrinking? What are the predictions for the business messaging ecosystem? What are the volumes of Transactional, Informative and Promotional Messages, and how will OTT increase the industry’s market share? In this panel discussion, Nick Lane will present the very latest facts and figures for the SMS and BM Ecosystem

Less than a year ago, our SMS and BM Industry wasn’t even considering the “end customer”. It seemed like the SMS was sold and vanished! However, the Business Messaging industry has changed rapidly, and now it’s customer and the marketer who are calling the shots.. The industry has so many new tools to adapt to and the messaging platform providers “run” to meet expectations. In this panel discussion, Fabrizio Salanitri, CEO of HORISEN will take us on a journey to understand the needs of Enterprise Messaging and he will outlive a vision for the future of these tools, trends, and the medium as a whole.

Telemedia is now an integral part of the mobile content ecosystem, and an essential driver that enables billions of smartphone users to consume an endless world of premium, engaging, billable content across the globe. Whilst many traditional services remain viable, this session reveals the content and service innovations that unlock the revenue potential of today’s “always-on”, multi device consumer.

Join Dawn, Sales Director at Nuapay (an EML Payments company), a veteran in the payments sector explaining why bank-based instant and recurring payments are growing exponentially in the U.K. and Europe and, why your business can mitigate the risk of chargebacks, speed up access to cashflow and reduce costs with Open Banking. 

Moving funds can be a very costly and risky operation if we don’t plan ahead. Where is the money coming from, how much, how often, in what currency? Do you hedge? Do you park millions on one account? We find answers to all challenging questions in high risk because if you get it wrong – it could break your business but if you get it right – it could be the key to your success.

When forecasts predict that Open Banking will be a £7.2 billion sector this year and take more than 30% of the card processing market – Telemedia PSPs (and MNOs for that matter) – will ignore this at their peril. OB offers a fantastic innovative global opportunity for merchants to provide an incredible customer experience at low cost whilst expanding the choice of payment options to their customers. However this is brave new world, so models and strategies need to be planned – and it starts here.

The global chatbot market is expected to reach USD $3,619 million by 2030, and the VAS industry has seen a need for more innovative means of connecting with customers. Meet Ava, a conversational avatar from Crowd Media, who is one of the many avatars that are engaging customers to problem solve, educate, entertain, and personalize the user experiences.

The impact of Web 3.0 is enabling customers to access the global trend towards positive engagement initiatives. Discover how wellness rewards, engaging with customers in new ways, providing insurance and micro-insurances can all be enabled with positive engagement technologies. The aim, to increase engagement, retention and revenues for the MNO while catering creatively to U.N sustainable development goals.

Content and value-added services are the life blood of the Telemedia industry, generating $170bn in apps stores alone and many billions more across the whole sector. In fact, consumers now spend an average of nearly five hours a day using their mobiles and content services now cover everything from shopping to gaming to video chat and cooking. This session reveals how technology and service innovations can unlock the revenue potential of today’s “always-on”, multi device consumer.

The relationship between DCB providers and MNOs can often be strained to say the least. However, we’re now seeing tangible evidence that, when you combine well run compelling VAS services / apps with fully backed mobile payment infrastructure, you can successfully open exciting new markets with new and highly profitable demographics.

In the SMS wholesale industry, the Messaging platform is the most important tool for any Mobile Operator, Aggregator, and Vendor. It is not only a routing tool but it’s also effective technology that create significant benefits and revenues. On the other hand, growth in volumes introduces sensitivity and fragility that can impact accurate and effective operation of your business. In this panel, we will discuss everything you need to know about the messaging platforms. We will focus on what needs to be considered along with the essential industry trends that you must have in order to be successful.

In the SMS wholesale industry, the Messaging platform is the most important tool for any Mobile Operator, Aggregator, and Vendor. It is not only a routing tool but it’s also effective technology that create significant benefits and revenues. On the other hand, growth in volumes introduces sensitivity and fragility that can impact accurate and effective operation of your business. In this panel, we will discuss everything you need to know about the messaging platforms. We will focus on what needs to be considered along with the essential industry trends that you must have in order to be successful.

Sadly, fraud continues to be rampant within our payment, messaging and content sectors. What are the main threat vectors? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust and protecting business. SMS Forum and World Telemedia delegates come together for the grand finale – a deep dive into the ecosystem of fraud.

Sadly, fraud continues to be rampant within our payment, messaging and content sectors. What are the main threat vectors? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust and protecting business. SMS Forum and World Telemedia delegates come together for the grand finale – a deep dive into the ecosystem of fraud.

Revenue advantages for Merchants, Publishers & Operators, New international market profiles, The changing distribution & ecommerce landscape, CASE STUDY 3abee.com platform

The evolution of carrier billing according to a UK mobile network operator, from the past to the present and into the future. How customers now get a great experience whilst quickly and easily paying for their favourite stuff!

Merchants and brands will be aware of the substantial telemedia opportunities in mature markets, but what about the emergence of Latin America? Demand for mobile entertainment and digital content services have reached staggering proportions and there are clearly huge potential profits to be made. However, strong local partnerships are key to understanding the many cultural and commercial differences across this vast region.

Sadly, fraud continues to be rampant within our growing payments market. What are the main threat vectors in payments? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust.

Telemedia is now an integral part of the mobile content ecosystem, and an essential driver that enables 2.9BN smartphone users to consume an endless world of premium, engaging, billable content across the globe. Whilst many traditional services remain viable, this session reveals the content and service innovations that unlock the revenue potential of today’s “always-on”, multi device consumer.

The panel discuss why Mobilesquared is predicting that business messaging will be worth hundreds of billions of dollars in the future. Nick will share their latest SMS, RCS and WhatsApp Business forecasts and the key drivers for exponential growth as brands increase their messaging spend.

There’s no doubt that affiliate marketing and mobile advertising have been the primary tools for promoting mobile content, mVAS and apps. However, will issues over privacy and fraud require the industry to rethink its approach to marketing and what new digital channels are now open for advertisers?

Throughout 2020 more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So what are we going to do about it?